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Short-term Courses in Journalism and Business Writing, and Use of Media Tools

Gain critical skills to enhance your career prospects

If there’s one constant in today’s world of media, it is change. Technological advances are rapidly knocking down the boundaries between print, photo and broadcast media, and the future of journalism centers on multimedia. Both journalists and business managers must learn to be more effective and productive within the evolving media.

Courses Offered

In addition to personal computers, handheld devices are becoming the new newspaper and broadcast channel. To cope with this media revolution, journalists must acquire new skills and learn new tools to integrate text, audio and video. Businesses must acquire the right promotional skills to take full advantage of the new opportunities offered by the media.

Equally important, the wall between journalists and their audiences is crumbling. Audiences themselves are turning into journalists.

It is in this fertile environment that IIJNM’s School of Continuing Education brings you essential courses that will help you keep pace with the changes that are taking place in the media and business across the world while preparing you to be successful in it.

Course Description

Professional Writing for the Media

Discover various forms of journalistic writing for newspapers, magazines and the Internet. Make your reporting effective with well-written and compelling stories. Understand essential issues such as accuracy, objectivity, fairness, and credibility along with the key elements of writing that make a news story exciting, fun, and persuasive to read.

Learn to structure the story in an “inverted pyramid” style. Master the technique of writing sentences clearly and concisely, and worded in a manner that is appropriate for the audience. Practice the techniques of research, structure and organization of your material. Polish your presentation with a good headline, lead, background information and appropriate use of quotes and pictures. Gain tips on ways to avoid boring leads, and to grab readers in the first paragraph.  Easy-to-follow guidelines are taught on capitalization, punctuation, abbreviations, writing style and editing.


Effective Business Writing

Just as in journalism, good writing is a critically important skill in business. This business writing course leads participants to write clear messages and business documents. Master business writing to get positive results -- whether emails, applications, reports or proposals. Develop the confidence to communicate well through what and how you write. Learn to employ superior writing style, structure and format in any kind of communication for maximum impact. Become familiar with the new rules of business writing in today’s digital age. With the advanced writing skills acquired, you will improve your personal and corporate productivity, achieve intended results, and present the appropriate image to clients, colleagues, and the public.

Learn to improve business writing clarity, organize details and use strategic formats that achieve results. Write authoritatively and persuasively to get action. Reduce writing time and condense document length to save reader time. Eliminate grammatical errors that mar image, create confusion, and often lose effectiveness. Select an appropriate business writing style to present a professional image. Business writing course participants may bring their on-the-job writing samples to class for immediate application of the principles learned.


Audio and Video Editing

How often have you wished that you could create a properly edited audio-video sequence from raw footage you have just taken? Use software tools creatively to tell audiovisual stories competently. Play with technology, learn useful, easy-to-use software and produce competent videos and podcasts. Learn how to tell an audio-video story effectively.

Learn to transfer your video from stills camera or from a mobile phone via USB or a separate software package, and import it into the editing application. Become skilled at taking raw footage and defining a section to keep, and join/sequence more video clips together. Understand the techniques in dissolving between video clips, adding fade-in and fade-out effects, importing graphics, audio, external jpg, wav and mp3 files, among others. Familiarize yourself in placing simultaneous video and audio on separate tracks to use them independently. Manipulate the audio and video content, including equalization, echo for audio tracks and brightness/contrast and mosaic effects for video. Experience and enjoy your success in putting together a finished audio-video sequence.


Using Multimedia Tools in Journalism

Today, more than ever, journalists must adapt and thrive in a fast-changing media industry. Reporters can no longer depend solely on traditional sources and common media outlets. This course familiarizes you with the tools of multimedia and teaches you how to use them to promote your reportage effectively. Learn how to report online using multimedia tools creatively. Work with social media to get stories, as well as to get them read/watched. For instance, start a blog, or create a podcast or a video clip to enhance your print report.

Present news stories on a website using multiple media formats, such as written and audio material, still and video images, music, graphic animation, sound-slides, video storytelling, and interactive and hyper textual elements. Effectively deliver the news story through different media such as a web site, email, SMS, blogs, social media, Twitter, YouTube, RSS Feed, interactive chats, use of FAQ and surveys, newsgroups and traditional media (television, radio, print newspapers and magazines).  Train to be part of an adequately integrated newsroom with various degrees of “convergence” that allow for news sharing and concurrent use of different media outlets, and cross advertising to different markets through multiple media channels.


Becoming an Effective Citizen Journalist

The news reader is now becoming the news writer and producer of new knowledge about what is happening around us, especially where the traditional reporter is unable or unwilling to cover. Because of the wide dispersal of so many excellent tools for capturing live events -- from tiny digital cameras to videophones -- the average citizen can now make news and distribute it globally using blogs, postings on web sites, and You-Tube, an act that was until recently the domain of established journalists and media companies. People who have never had the opportunity to write or contribute to an established media can now publish without waiting for the approval of the media editor. Citizen journalists put out raw, unvarnished, straight-from-the-heart material in constant feed without waiting for anyone else.

Learn how to use modern journalistic techniques to get your voice heard. Write like a professional journalist to express your opinion and get more empathy for your cause and empower the reader. Understand the many low-cost tools available to capture events and make the information available live to a wide audience. Learn how to get your work published on your own or through established media channels, and to use multimedia tools to get greater exposure. Learn how to create your own “newsroom” to put together community or subject/issue oriented news, make it possible for others to post, comment, frequently update photos, administer the site and link to social networks.


Who Should Attend

These short-term courses are intended for media professionals, business managers and college students who wish to develop skills in writing, presentation of written, audio and video material, and promote their products, services and ideas. Those who successfully complete any of the courses will receive a Certificate of Proficiency in it from the Indian Institute of Journalism & New Media.

Course Offer Details

Dates: The above five courses are offered during six consecutive weekends (12 days) in two separate sessions:
                     Session 1: From October 23, 2010 to November 28, 2010
                     Session 2: From January 15, 2011 to February 20, 2011

Time: 10 am to 1.30 pm, Saturday and Sunday

Location: Indian Institute of Journalism & New Media, Kumbalgudu, Bangalore

Transport: Round-trip transport in college vehicle is offered from Bangalore city and back (optional)

Meals: Lunch at college cafeteria (optional)

Fees: Rs. 35,000 per course (register only for one course per session)

Contact: E-mail:  Tel: 80-2543 2565 / 2543 2575

Seats are limited. Apply online
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